In October 2022, Elon Musk paid $44 billion for Twitter and changed its name to X. Elon Musk changed Twitter’s logo to the famous blue bird mark and replaced it with a black-and-white X, which he called a “minimalist art deco” design. He also said that the X name came from his dream of making an “everything app” that would be driven by AI and have many different features, such as music, video, texting, payments, and banking. The X logo is built on a Unicode font called Blackboard Strong, which makes people wonder if it can be protected as a brand. Some experts thought renaming Twitter as X was risky because it could turn off users and marketers. They also pointed out that it faced tough competition from other social media platforms like Threads, launched by Meta (which used to be Facebook) in July 2023.
But some users liked the change and praised Musk for creating new ideas and being creative.
Before showing the X logo, Musk quickly changed the Twitter logo to a doge joke, referencing his support for the cryptocurrency Dogecoin.
How Twitter is different from X
Twitter and X are both social media sites where people can post short messages, videos, photos, and links and talk to each other about them. But their traits, designs, and goals are different in some ways. Here are some of the main ways in which Twitter and X are different:
Owner:
In 2006, Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams came up with the idea for Twitter. Elon Musk made X in 2022. He bought Twitter for $44 billion and changed its name to X.
Logo:
In Twitter’s image, the bluebird stood for freedom, hope, and new opportunities. Musk said that the black-and-white X on X’s name was a “minimalist art deco” design that came from his dream of making an “everything app” that would be driven by AI and do many different things.
Limit on characters:
Text posts on Twitter can only be up to 280 characters long. Text posts on X have no word limit, but users are asked to keep their comments short and clear.
Length of video:
Most people could only post 2 minutes and 20 seconds long videos. X has no limit on how long a movie can be, but it tells users to remember how long their viewers will watch.
Features:
Twitter had things like votes, lists, notes, fleets (stories that disappear), places (audio chat rooms), topics (feeds based on interests), newsletters (email subscriptions), super follows (paid subscriptions), and paid follows. X has features like payments (both online and in person), crypto (support for coins and NFTs), gaming (interactive and engaging games), shopping (an online store for physical and digital goods), and AI (an artificial intelligence helper and content creator).
Subscription:
Twitter had a paid membership plan called Twitter Blue. For a monthly fee, this plan gave users access to special tools like the ability to delete a tweet, a reader mode, custom app icons, color themes, favorite groups, and customer support. X doesn’t have a monthly plan, but some of its services, like transfers, crypto, games, and shopping, cost a small fee.
How does X’s platform use AI?
Elon Musk changed Twitter’s logo as “X” it uses AI in different ways in its platform, such as:
Setting up and keeping track of meetings:
Amy and Andrew are two AI personal helpers in X. They can instantly set up user meetings and plans and keep track of them. Users can give these kinds of jobs to Amy and Andrew by writing them an email or putting them on the CC list of an email thread. The AI helpers can also send clients and friends automatic replies and notes.
Coming up with content:
X has an AI tool that can make tweets, jokes, stories, poems, songs, articles, code, and other types of material for users. Users can use this tool by typing /ai and then a phrase or a question. The AI will then make new and appropriate content based on the person’s words.
Helping coins and non-fiat currencies:
X has an AI tool to help users with coin trades and NFTs. This function can be accessed by saying /crypto followed by an order or a question. The AI will then give people who want to buy, sell, trade, or make cryptocurrencies and NFTs information, advice, and help.
Games that are engaging and draw you in:
X has an AI tool lets users play games suited to their tastes and skill levels. Users can access this function by putting /gaming followed by a type or title. The AI will then suggest or make a game that fits the user’s wants.
Offering a place to buy and sell real and digital items online:
AI is built into X, and it can help users with their shopping needs. Users can get to this function by putting /shopping followed by a product or a topic. The AI will then show or suggest useful goods within the user’s price range.
How people feel about Twitter’s new logo
The results of an online search show that most people don’t like the new Twitter image and make fun of it. Elon Musk changed Twitter’s logo name to X and replace the famous blue bird with a black-and-white X has been criticized by many users. Some of the most popular things people say are:
- Saying that Musk is wrong for making changes that no one wants or likes.
- Making jokes and stories about the meaning of the X sign.
- Making a comparison between the X mark and other names, symbols, or figures that use the letter X.
- They are saying goodbye to the bluebird and the old Twitter name.
- Asking if the X image is legal, unique, and can be a brand.
- Worrying about what will happen to the platform and its features now that Musk owns it.
Some users have liked the change and praised Musk for being creative and innovative, but they seem to be in the minority. Most Twitter users like the old bird logo and name better than the new X logo and name.
How has this change changed how people use Twitter/X?
Elon Musk changed Twitter’s logo Twitter to X has affected user involvement differently based on how users see and react to the name change. Here are some ways the change might affect how engaged users are:
Less participation:
Some users might feel left out or confused by the new name and image and stop using or trusting the site. They may also not like or agree with some of X’s new features or rules, such as the removal of character limits, support for cryptocurrencies and NFTs, or charging for some services. They might decide to use X less or switch to another site that fits their wants and tastes better.
More participation:
Some users might find the new name and image interesting or exciting and want to learn more about the site or try it out. They may also like or respect some new features or rules that X adds, such as the AI content creator, the game experience, or the online marketplace. They might use X more or try new things on the app they couldn’t do before.
Engagement with no bias:
Some users might not care much about the new name or image and keep using the app as always. They might not notice or use some of X’s new features or rules or use them sometimes or selectively. They might keep using X or slowly get used to the changes.
These are some ways the change could affect how engaged users are with the site. Of course, these groups are not mutually exclusive or all-inclusive, and users’ responses may change over time.
Elon Musk’s plan for Twitter
Users, experts, and the media have all been very interested in and discussed Elon Musk’s Twitter approach. Based on the search findings, here are some of the most important parts of his plan:
Rebranding:
Musk changed the name and image of Twitter to X, which he said was a simple art deco design inspired by his dream of making an “everything app” that would be driven by AI. It has voice, video, messages, payments, and banking functions. He also said that the X image was based on a Unicode font called Blackboard Strong, which made people wonder if it could be protected as a brand.
Acquisition:
In October 2022, Musk paid $44 billion for Twitter, and Elon changed Twitter’s logo to X. He became CEO and brought his team to clean up the business. Both inside and outside the company, he met a lot of resistance. For example, Twitter workers protested what they thought would be cut, advertising companies told their clients to stop spending on X, and EU officials thought about a wider ban on X.
Innovation:
Musk added new features and services to X, such as payments (both online and in person), crypto (support for cryptocurrencies and NFTs), gaming (interactive and immersive games), shopping (an online marketplace for physical and digital goods), and AI (an artificial intelligence assistant and content generator). He also eliminated some of Twitter’s features and rules, like the limit on the number of characters, the limit on the length of videos, and the payment plan.
Vision:
Musk’s final goal for X is to make it an all-in-one app like China’s WeChat, where people can talk, shop, watch videos, and do other things. He said he wanted people to “basically live on” X because “it’s so useful and helpful for daily life.” He also said that the X logo was a nod to his first website, X.com, which he started in 1999 and thought would be an all-in-one banking tool and finally turned into PayPal.
How Elon Musk has changed social media
Elon Musk is among the most powerful people on social media, especially on Twitter, with over 120 million followers. He is known for sending many often controversial tweets that can affect the stock market, public opinion, and even the court system. He also owns Twitter, and now Elon Musk changes Twitter’s logo to ‘X’. In October 2022, he bought it for $44 billion and changed the name to X.
Some of the reasons why Elon Musk is so influential on social media are as follows:
Elon is real, interesting, and fun.
He writes about important things to him personally and professionally, like Tesla, SpaceX, Neuralink, cryptocurrencies, memes, jokes, and references to pop culture. He also talks to his friends and enemies and sometimes does so funnily or sarcastically.
Elon is creative, has a clear goal, and wants to go far.
Elon Musk changes Twitter’s logo and gave X new features and services, such as an AI content creator, a game experience, an online store, payment options, and crypto. He also talks about his plans and ideas for the future of humanity, like moving to Mars, joining AI, and making a world app that does everything.
Stirs up trouble and takes chances
He questions how things are and the people in charge, like officials, politicians, the media, rivals, etc. He also says or predicts things that are big and sometimes hard to believe, like taking Tesla private, sending Starlink satellites into space without permission, or saying that COVID-19 is not a threat.
The way Elon Musk affects social media has both good and bad effects. On the one hand, his talent and charm make millions of people happy and give them ideas. He also encourages growth and new ideas in many different areas and businesses. On the other hand, his vanity and irresponsibility push away and hurt many people. He is also in trouble with the law and getting pushback from different groups and interests.
